Gem Palace

In the 18th century, around 1700, my family was invited by Maharaja Jai Singh 2nd to settle in his new city and become the official jewelers for his family. The Maharaja wanted the city to prosper, so he brought businessmen and artisans from all over India to settle there. During this time, a lot of jewelry was being made for various purposes, from religious ceremonies to personal adornment.

The Opulence of Indian Jewelry

One example of this opulence is a 250-year-old pin made with old Indian diamonds from the Golconda mines, which were highly valued during the time of the Mughal emperors. Jewelry was created for everything from horses and elephants to children, women, and men. For instance, there is a 70-carat diamond bracelet made for a four-year-old princess, showcasing exquisite enamel work and diamonds.

Drinking Flask and Diamond Spoons

Another remarkable piece is a 250-year-old drinking flask made by my family. It is made of 22-karat gold and features intricate enamel work and diamonds. This flask was used to sip strong liquor, and when not in use, it could be closed with a stopper. In addition, the Indian culture valued gold and diamonds to such an extent that even spoons were made of solid gold and studded with diamonds.

The Indirection Collection

Inspired by the traditional jewelry made by my family in the past, I have started a new line called the Indirection Collection. This collection combines elements from the time of the czars with a modern touch. For example, a diamond choker in this collection features filigree work instead of enamel on the back, along with modern diamonds.

Vertical Integration and Range of Jewelry

Our company follows a vertically integrated model. We travel to Africa and Colombia to source raw materials, and we handle everything from cutting and polishing stones to designing and making jewelry. Our range of jewelry is wide, catering to every woman's dream. We understand the strong cultural connection Indians have with jewelry, and it is a significant part of our business, with 50% of our customers being Indians. Whether someone is poor, middle class, or rich, they still make jewelry for their daughters or future daughters-in-law, especially during weddings.

Our policy is that everyone who visits our store should walk out with something they love and cherish.

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